Startselect - App & CRM Specialist
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App & CRM Specialist

  • Eindhoven, Noord-Brabant, Netherlands

Job description

About Startselect

As part of the Recharge family, at Startselect we're on a mission to make levelling up consumers' gaming experience with prepaid products super easy. We provide consumers around the globe with instant access to digital gift cards for all their favorite games and more. 45 of our team, from different nationalities, are based at our hub in Eindhoven. We serve customers in over 30 countries around the world by partnering with top-tier brands like Google, Apple, PlayStation, Xbox, Nintendo and Steam.

As part of Recharge the group's 150 strong team are on course as a group to generate €750 million in annual sales as we continue to grow and expand, supported by our strong backers Prime Ventures, Smartfin, Committed Capital and BlackRock who equally believe in our mission.

But to grow further we need to continue to grow our team and that is where you come in. This is your chance to join an ambitious scaleup; one that will push you to develop yourself and help you create a real impact in your role. If at any point your brain screams “I want in!” while you’re reading this, then consider this the sign you’ve been looking for and hit apply!

You can find out more about our culture and team at or follow us on Instagram at @LifeAtRecharge.

The Role

Welcome to Startselect, where we're on the lookout for a passionate and proactive App/CRM Specialist to join our marketing team. If you're someone who thrives on creating meaningful connections with customers, loves navigating the ever-evolving world of digital entertainment, and enjoys a healthy dose of data-driven strategy, you're in the right place!

In this role, you'll focus on attracting new app users and keeping them engaged. Your job will be to manage our app marketing campaigns, delve into user data to find opportunities for growth, and implementing personalized marketing communication through various channels. Your contribution will be key to building a stronger customer base.

Job requirements

What will I do?

  • Develop and implement the new customer lifecycle management strategy.
  • Conduct customer base analysis to identify opportunities and gaps to further drive customer lifetime value.
  • You will be managing and executing personalized marketing communication via the channels email, push and in-app messaging.
    • For email, you have the availability to an email agency for creating and sending emails.
  • Work closely with product owners to analyze user behavior within the app, using data to drive decisions that improve retention and engagement.
  • Design and execute campaigns to migrate web users to the app, optimizing the onboarding experience to encourage long-term app adoption.
  • Monitor and analyze campaign performance metrics to identify areas for improvement and optimize customer engagement and conversion rates across all platforms.
  • Collaborate with teams within Startselect and other labels within the Recharge Group to ensure seamless execution of CRM initiatives.

What you have

  • Basics
    • Strong background in app marketing with a proven ability to develop and implement successful user acquisition and retention strategies.
    • A data-driven mindset with a passion for analyzing app analytics and user behavior to drive marketing decisions.
    • Proactive and hands-on approach, with the agility to adapt to the evolving needs of the app market and user expectations.
  • Need to have
    • At least 3 years of dedicated experience in app marketing, with a portfolio of past app growth achievements. 
    • A results-oriented mindset, consistently aiming to surpass key app performance metrics.
    • Familiarity with the e-commerce landscape and an international, entrepreneurial mindset, with a particular focus on mobile app dynamics.
  • Nice to have
    • Affinity with the digital entertainment industry, understanding specific trends and customer behavior across web and mobile applications.
    • Experience in in-app marketing strategies, preferably in a similar industry.
    • Experience with ESPs, CDPs and other marketing automation tooling for channel management of e-mail, push and app inbox. For example DeployTeq, Selligent, BlueConic.

What we offer

  • A job for 40 hours p/w at Europe's largest online store for digital entertainment
  • A competitive salary
  • 13th month of salary
  • Great colleagues who are always up for a game in our game room or a game of table soccer
  • 25 vacation days on a full-time basis and the option to buy additional vacation days
  • Good pension scheme where we pay 50% of your premium
  • Hybrid working: minimum of 2 fixed days p/w at the office, the rest is allowed from home
  • Work from home allowance and furniture for your workplace at home
  • Travel allowance
  • Flexible working hours
  • Staff discount on our products
  • Opportunity for personal and professional development, it's up to you to take advantage of it!
  • Memorable company outings and free entrance to Gamescom: the largest game fair in the world!

The process

  1.  Apply: Want in? Let us know! Apply for a role and help us get to know your best self.
  2.  Phone interview: One of our recruiters will get in touch to help you both understand if Startselect is the right next move for you.
  3.  First interview: You’ll meet with your future line manager (either in person or online) to talk about you, our culture, and whether you're a fit for the job.
  4.  Assignment & Second interview: Some roles involve a case study. Great! It’s your chance to shine and show us you have what it takes. You’ll present your case study to the Hiring Manager and someone from the team
  5.  Third Interview: You’ll meet with key members of the management team
  6.  Offer: You did it! There are only a few tickets available, and this one has your name on it. Welcome to the team.


Why work at Startselect?

Why should I apply?

Good question! Many colleagues once chose to apply with us because of the industry we're in. The gaming and entertainment industry and therefore our products and services appeal to many people. Another deciding factor is the challenge that awaits them. Your bed is not already made, there is a lot that can still be built up or improved. This triggers people who love pioneering and who can create something beautiful from their specialism. Often, the vacancy, our ambitions and the growth potential of our company fit in well with the wishes and ambitions someone has for his/her next career step.

What makes Startselect unique?

We are more down-to-earth than a trendy start-up, but more relaxed than a tight corporate. With about 50 employees, we are still a relatively small company that is always developing, while the turnover and scope of our business is large.

What's the best thing about working at Startselect?

Helping to build and make an impact. The feeling that you can really contribute to the growth and success of the company. Achieving or creating something that wasn't even there yesterday, keep developing and in the meantime working towards an ambitious company goal together.

What our employees value most is the freedom and flexibility they are given. You get the freedom to develop and implement your own ideas and projects. You decide how you do your work and how you organise it, as long as the end result is good and goals are achieved. And, of course, the great colleagues, pleasant and informal working atmosphere and the team spirit within our teams!

When might working at Startselect not really suit me?

Working at Startselect is not for everyone and that is okay. There are many reasons to start with us, but just as many reasons not to.

You will probably not be happy with us if you have a strong need for structure, rules and stability. If you like to do things 'because that is how we've always done them'. If you don't feel comfortable with the fact that the future of the company is also in your hands. If you work best within a strong hierarchy or like to come to work dressed in a suit. If you prefer to start the first year quietly, with not too much responsibility or big projects. If you find it difficult to show initiative and make things open for discussion. If you actually like the fact that your project and improvement plan first has to pass through three management layers before you can get to work. And if you don't like it that your contribution and work are noticed.